Frequently asked questions

Done-for-you content and advertising for businesses. Our core services are:

• Social media posting plans (professionally designed static posts)
• Short-form video (Reels, TikTok, YouTube Shorts and more)
• Facebook and Instagram Stories
• SEO blog articles
• Meta Lead Ads, fully managed on Facebook and Instagram

Alongside those there are add-ons: the Reports Hub, carousel posts, video thumbnails, extra social channels and Profile Setup. You can mix and match and add more as you grow. Everything is laid out on our pricing page.

Small and medium-sized businesses across a wide range of industries: local service businesses, professional services, ecommerce and product brands, B2B companies and agencies. We tailor the content to your audience and your goals rather than using a one-size-fits-all approach.

Our posting plans are built for businesses rather than personal brands. If you are an influencer, a creator, or a founder who wants to post as yourself day to day, book a quick demo first and we will tell you honestly whether we are the right fit.

Step Social is a UK-based, fully remote company, with our management team based in the UK and content creators based around the world, including several in the US and Europe. We work with businesses all over the world.

Not at the moment. All of our posts, videos, Stories, ads and blog articles are created in English. If you need another language in future, get in touch and we will let you know if that has changed.

Usually, yes. We support most professional and service-based businesses, but some sectors, such as heavily regulated products or services, have strict platform rules about what can be posted or advertised. If you are unsure, contact us before you sign up and we will confirm what we can and cannot do for your industry.

We use AI to speed up parts of our workflow, as most modern agencies do. What matters more is what happens around it.

Every account has a dedicated content creator who oversees your content, and an editor checks everything before it reaches you. Your content is built around your brand, your audience and your goals, and it is never reused for another client.

That process exists for a reason. Mass-produced content is easy to spot and does nothing for a business. What you get from us should look like it was made for you, because it was.

If you have particular preferences about how AI is used on your account, tell us when you sign up and we will work to that. You can change it at any time.

Everything we create is made specifically for your business and is never reused for another client. We apply approaches we know work, but the designs, the copy and the plan are built around your brand, your audience and your goals.

Yes. Posts, graphics, videos, Stories and blog articles are all yours to keep and reuse for as long as you like, including after you cancel. Use them on your website, in your emails, in a newsletter, wherever you like, within the normal licensing rules for any music or stock we have used.

No. We create and schedule your content, and you stay in charge of replies to comments, DMs and enquiries, because you know your customers and conversations best. We do not offer community or inbox management at the moment, but your content is designed to start conversations and give you more of them.

It depends on your industry, your offer, your audience and, for ads, your budget. Our aim is to keep you consistently visible, build trust with the people who find you and bring in more enquiries over time.

Because so much is outside anyone's control, we do not promise a set number of followers, leads or sales. What we do promise is consistent, well-made content, best-practice strategy and, on ads, ongoing optimisation. You can add the Reports Hub if you want clear numbers on how your social media is performing.

Yes. Agencies and consultants resell our organic content services under their own brand through our white label programme. See the white label page or the white label questions further down this page.

Of course. Book a free 15-minute demo on Zoom and we will show you real examples, answer your questions and help you work out which plan fits. Please join from a laptop or desktop, because we share our screen.

Choose your plan on our pricing page or on the page for the service you want, and check out online. It takes a few minutes, and you are then guided through a short onboarding form so we can get started.

You fill in a short onboarding form so we can learn about your business, your brand and your goals. You also get access to your client portal straight away, where you connect your social profiles, upload your logo and brand assets, and share any ideas or promotions you want covered.

Behind the scenes, the dedicated content creator assigned to your account builds your first batch, and an editor checks it before it goes anywhere near your profiles. Once it has passed that check, we send you your content scheduler logins so you can see the whole batch laid out.

From then on you get a new batch every two weeks, and we message you each time one is ready. If you are happy with it, you do not need to do anything. Your content publishes automatically on schedule.

Within 5 business days of completing your onboarding form. The form takes a few minutes, so the sooner you fill it in, the sooner your content starts.

Stories and blog articles bought on their own do not have an onboarding form, so those arrive within 5 business days of signing up. After your first batch, posts, videos and Stories arrive every two weeks, and blog articles every month.

No, and this is a real difference between us and most providers. With most agencies every single post has to be approved before it can go out, which is another task on your list and rather defeats the point of handing it over.

With us, we message you every two weeks when a new batch is ready. Have a look in your content scheduler if you want to. If you are happy, there is nothing to do: your content publishes automatically on schedule. If you want something changed, tell us in your client portal.

Meta Lead Ads is the one exception. Ads are approved by you before a campaign goes live, because they spend your ad budget.

Unlimited on your static posts. If a post is not quite right, tell us and we will keep adjusting it until you are happy, at no extra cost.

Short-form video, Stories and blog articles include 2 rounds of revisions each, because each one takes considerably more work to produce and re-edit. Meta Lead Ads include up to 2 rounds per batch before launch.

Request changes through your client portal. We ask for two working days notice before a post is due to publish, so there is time to make the change.

Yes. Tell us through your client portal about anything coming up and we will build it into your schedule. We ask for 14 days notice, which gives us time to design it, write it and get it in the right slot.

If something comes up at short notice, the quickest option is to publish it yourself from your content scheduler, which takes seconds. We will always try to help with urgent requests, but we cannot guarantee same-day turnaround.

No, never. You connect your profiles to our content scheduler through a secure link in your client portal, which lets us schedule content without ever seeing your password. You can disconnect at any time.

At a minimum, your logo and your brand colours. If you have them, brand guidelines, fonts, example posts you like, photos of your work or products, and any phrases you do or do not want used all help, but none of them are essential. If your website is still being built, that is fine too, as long as we have a direction for the branding.

No. If you have photos, footage, logos or ideas we will happily use them, and your own images always work well. You can upload them or share ideas through your client portal at any time.

If you have nothing, that is fine too. We design everything around your branding using licensed, high-quality stock imagery and footage instead. It is entirely your choice, and you can tell us your preference on your onboarding form.

Yes. Every ongoing service has a dedicated content creator or specialist assigned to your account. They get to know your brand, your tone and what your customers respond to, so your content stays consistent over time. Blog articles are written by your own dedicated writer, and Meta Lead Ads come with a dedicated account manager.

Yes, if you want one. Every posting plan includes a free kick-off strategy video call, which you can book in your first couple of weeks once you have seen your first batch of content.

It is completely optional. Plenty of clients never book one and are perfectly happy, but if you would rather talk through your goals, your audience or the direction of your content with a real person, it is there.

Message us any time through your client portal to ask a question, request changes or share ideas, and we will come back to you as soon as we can. You can also email support@stepsocial.com, or book a video call with the team to talk through your account whenever you like, which is not something many agencies at this price offer.

Professionally designed static posts every month: 10 on Basic, 20 on Pro and 30 on Premium. Every plan includes:

• Posts designed in your branding, with captions and hashtags written for you
• Scheduling and posting to your channels
• Unlimited revisions on your static posts
• Your first social channel
• Access to the content scheduler
• A free kick-off strategy video call
• Email and video call support

Plan prices are on our pricing page, and you can see how the service works on our social media management page.

No. Basic, Pro and Premium are static posts. Short-form video, Stories, carousel posts and blog articles are add-ons you can include at checkout or add later, and video and Stories can also be bought on their own. See the pricing page for the full list.

A mix built around your business and your audience: service and product highlights, educational tips, frequently asked questions, testimonials, industry news, promotions and posts designed to get a response. The balance comes from your goals and what you tell us in your onboarding form.

Ten in total: Facebook, Instagram, TikTok, LinkedIn personal profiles, LinkedIn company pages, X (Twitter), YouTube Shorts, Threads, Google Business Profile and Bluesky. You choose which profiles to include when you sign up, and you can add more later.

Yes. Your first channel is included in your plan, and each extra channel is added for a flat monthly fee, shown on our pricing page. We post the same batch to every channel on your plan, with the call to action and links adjusted to suit each platform.

Yes. Every post comes with a written caption and relevant hashtags, matched to your tone of voice and your audience. If there is wording you always use, or wording you never want used, tell us and we will follow it.

Yes, all of them, using your logo, colours and fonts. You can send us your own photos and we will build posts around them, or we can use high-quality stock imagery instead.

Your onboarding form tells us about your services, your audience and your goals. Your content creator then researches your company and industry, reads your website and looks at your existing profiles, and builds a plan around what you are trying to achieve, whether that is visibility, authority, enquiries or all three.

Yes. We use your logo, colours, fonts and any guidelines you share, so your posts stay consistent with the rest of your marketing. If you do not have formal guidelines, we will create a simple, consistent visual style with you.

Every two weeks, so you get fresh content twice a month. Your plan's monthly total (10, 20 or 30 posts) is spread across that schedule. We message you each time a new batch is ready, and if you are happy with it you do not need to do anything.

No. We produce posts in fixed batches of 10, 20 or 30 a month, and the same goes for our other services, such as 4, 8 or 12 videos and 10, 20 or 30 Stories. Keeping the sizes fixed across hundreds of accounts is a large part of how we keep our prices low. Extra channels are the one thing added individually.

A carousel is a swipeable post of 3 to 10 slides, ideal for tips, step-by-step guides and before-and-afters. Each carousel replaces one of your standard posts. You can add them to a posting plan at checkout in set amounts each month, from 1 up to 30, and the price per carousel is on our pricing page.

Of course. Post whatever you like, whenever you like. You can also schedule your own content through the same content scheduler, so everything sits in one calendar alongside ours.

Yes. You can add short-form video, Stories, blog articles, carousel posts, extra channels and the Reports Hub, either at checkout or later through your client portal. Your posting plan stays as your core service, and you add extra content types as and when you need them.

Your content scheduler shows everything that is scheduled and published. For proper performance numbers, add the Reports Hub, which brings your analytics together and lets you run and share reports. See the Reports Hub questions below.

Yes. Our Profile Setup service builds a profile from scratch, or tidies up one you already have, covering the bio, profile photo, cover image and links. It is a one-off fee per profile with nothing recurring, and it is available for Facebook Pages, Instagram, X, LinkedIn company pages and TikTok. The price is on our pricing page, or message us in your client portal if you would rather talk it through first.

4, 8 or 12 professionally edited vertical videos a month, depending on your plan. Each one is 15 to 60 seconds long, subtitled, styled to match your brand and set to licensed music where it suits. Every video includes 2 rounds of revisions. See examples and plans on our short-form video page.

Yes, short-form video works perfectly well on its own. Most clients do run it alongside a posting plan though, because video brings new people to your profile and regular posts are what convince them you are worth following once they get there.

No. We encourage it, because footage from your own business performs well and clips from your phone are good enough. But if you would rather not, we will build your videos from licensed stock footage, motion graphics and on-screen text instead.

There are four ways we make videos: footage you send us, your existing long-form videos cut down, premium stock footage, or text and graphics with nobody on camera. You choose how your videos get made.

Not at all. Plenty of our video clients never appear in a single frame. If you are happy on camera we will build content around that, and if you are not we use product shots, screen recordings, stock footage, graphics and text-led formats instead.

Yes, and it is one of the best-value things you can do with content you already own. Send us the recordings, we will find the moments worth pulling out, then cut, subtitle and brand them ready to publish.

We produce 9:16 vertical video in HD as standard. That works on Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn, X, Bluesky and Threads. Of the channels we support, Google Business Profile is the only one that does not take short-form video. The same edit publishes to every channel on your plan.

Typically 15 to 60 seconds. That keeps them right for Reels, TikTok and Shorts, and keeps the message clear and punchy. Where a subject genuinely needs longer, we will go longer.

Yes, on every video. Most people scroll with the sound off, so subtitles are not an optional extra. They are styled to your brand and checked by an editor before delivery.

If you want us to, yes. One social channel is included, and extra channels are a flat monthly fee each. If you would rather publish them yourself, we set up a Google Drive folder and upload every batch there for you to download and use however you like.

Yes. We let you know as soon as a batch is ready so you can look through it, and you get up to 2 rounds of revisions per video within the original brief. If you are happy, you do not need to do anything at all, because nothing waits on your approval.

Yes. We use your logo, colours, fonts and any brand guidelines you share, so the videos look like they came from you rather than from an agency. If you have no formal guidelines, we will build a simple, recognisable style with you.

Completely. Every video is made for your business and owned outright by you. Use it on your website, in email campaigns, at an exhibition, for as long as you like. Nothing expires and there is no licence to renew.

Yes. All music, stock footage and other assets we use are licensed for commercial use, so your videos are safe to publish across your social channels.

Yes. Video thumbnails are an add-on, in 4, 8 or 12 a month to match your video plan. A good thumbnail is what makes someone stop and watch, particularly on YouTube Shorts and your profile grid. Add them at checkout or ask in your client portal at any time. Prices are on our pricing page.

Move up a plan, or ask us for extra videos for that month. Message us through your client portal and we will sort it. You can move back down again afterwards.

We use AI to speed up our workflow, and we can use it within the content itself where it genuinely produces a better result for your brand, product backgrounds being a good example. Most of the videos we make do not use it at all.

Everything is overseen by your dedicated content creator, produced with professional editing software and checked by an editor before it reaches you. You always have the final say: tell us how you want AI used, or not used, on your account, and you can change that at any time.

No. The guarantee covers our organic posting plans only, and add-ons, including short-form video, are not included. That applies whether you buy video on its own or with a plan. What keeps it low risk is that there is no contract, no setup fee, and you can cancel with 14 days notice before your renewal date.

A Story is a short, full-screen, vertical piece of content that sits in the bar along the top of Facebook and Instagram, above the normal feed. It stays there for 24 hours and then disappears. Because it sits above the feed rather than in it, it is the quickest way to be seen by the people who already follow you.

10, 20 or 30 Stories a month, depending on your plan. Each one is a 10 to 15 second animated graphic, designed from scratch in your branding and delivered as a 9:16 vertical file. Every Story includes 2 rounds of revisions. See examples on our Stories page.

Yes. Plenty of businesses buy Stories on their own. They do work harder alongside a posting plan, because a Story sends people to your profile and your posts are what they find when they get there.

No. Our Stories are animated graphics, so they are created without audio. That is deliberate: most people watch Stories with the sound off, so everything that matters is on the screen rather than in a voiceover.

No, not unless you ask us for that. Every Story is designed in Canva by your own content creator, using your logo, colours and fonts. We do use AI to speed up parts of our workflow, such as research and planning, and an editor checks every batch before anything is scheduled. If you want us to adjust how AI is used, or not used, on your account, tell us when you sign up.

Yes. If you buy Stories on their own, scheduling is one flat monthly fee, and it is the same whether we post to Facebook, Instagram or both, so there is nothing to gain by picking just one. Tell us which accounts you want covered on your order form.

If you add Stories to a posting plan, they are published to whichever of Facebook and Instagram you have chosen on your plan. Stories can only be published to Facebook and Instagram. Prices for both are on our pricing page.

Yes, and it costs nothing extra. Choose the no scheduling option on your order form and we will set up a shared folder and upload every Story there, ready for you to download and post whenever you like. If you change your mind later, just message us in your client portal.

Yes. We message you as soon as a new batch is scheduled, and you can see everything in your content scheduler. Nothing waits on you: if you are happy, you do not need to do anything and your Stories publish on schedule. If you want a change, just ask in your client portal, ideally two working days before the Story is due to go out.

Only if you want to. Your own photos and footage always work well, and you can upload them through your client portal at any time. If you would rather not, we design everything around your branding and a wide library of premium stock imagery instead.

We can design a Story with space left for one, but Instagram and Facebook only allow interactive stickers to be added when you post natively from the app, so third-party schedulers cannot add them for you. If stickers matter to you, choose the no scheduling option on your order form and post the files yourself, then you can add them in a couple of taps.

Yes. Everything we create is made for your business, is never reused for anyone else, and is yours to download, reuse and keep, including after you cancel. Save the good ones to your Instagram Highlights and they stay under your bio permanently.

An article at the length you choose: 500, 1,000 or 1,500 words. It arrives as a Word document with the article itself, an SEO title and meta description, a URL slug, the focus keyword and a few related ones, and images with alt text written for each. Everything you need to publish it properly is in one place.

Most clients take one article a month and some take several. You choose how many you want each month on your order form, whether you buy articles on their own or add them to a posting plan. See examples on our blog articles page.

Yes. Blog articles can be bought on their own. If you do have a posting plan, adding blog articles means each one gets a social post promoting it too.

We do the thinking for you. Each month we research what your customers are searching for and suggest a topic. If you would rather choose, send your own idea through your client portal and we will write that instead. Plenty of our best articles start with a question a customer asked.

We use SEO research tools to find what people in your area and your industry are searching for, then pick terms you have a realistic chance of ranking for. A small local business is unlikely to beat a national brand for a broad term, but it can do very well on the specific, local questions that bring in customers.

Your own photos come first, because a picture of your work or your premises does more for you than any stock image. Upload them to your client portal at any time. When there is not a suitable photo of yours, we choose a licensed image instead. Every image comes with alt text, which helps Google understand it and helps visitors who use screen readers.

That is the aim. Your dedicated writer writes every article, and you keep the same writer each month, so they get to know your services and the way you talk to customers. The more you share with us through your client portal, the more each article sounds like you.

Every article is written by your own dedicated writer and checked by an editor before it reaches you. We use AI to speed up parts of our workflow, such as research and planning. You always have the final say, and you can change how AI is used, or not used, on your account at any time.

Yes. Every article comes with 2 rounds of revisions. Just tell us what you would like changed through your client portal.

No, you publish them yourself, which keeps you in control of your website and means we never need your login. The document is laid out in the order your website asks for it, and adding a post in WordPress, Wix, Squarespace or Shopify takes around ten minutes. If you get stuck, ask us and we will talk you through it.

SEO is a long game. Google can take weeks to find and rank a new article, and most businesses see search traffic build over several months of publishing regularly rather than straight away. The articles keep working long after they are published, which is why consistency matters more than any single piece.

No, and nobody honestly can. Rankings depend on your website, your competitors and Google itself. What we can promise is well-researched, useful articles built around real searches, which is what gives you the best chance of ranking over time.

If you have blog articles added to one of our posting plans, yes. Once your article is live on your website, send us the link through the suggest ideas form in your client portal and we will create a post promoting it in your upcoming batch. Blog articles bought on their own do not include social posts.

Not at the moment. The Reports Hub covers your social media rather than your website. Google Search Console, which is free, shows you how your articles are performing in search.

It is the reporting side of your content scheduler. Once it is switched on, you can see how your social media is performing across your connected profiles in one place, run ready-made or custom reports, and set reports to email themselves to you. It is self-serve: you run your reports and set up any automatic emails yourself, whenever you like. See it in action on our Reports Hub page.

Facebook, Instagram, LinkedIn and TikTok each have their own ready-made report. There is also an engagement report that combines your Facebook, Instagram and LinkedIn profiles into one overview.

No. It is an add-on to our posting plans, because it lives inside the content scheduler we use to publish your posts. Plans and the Reports Hub price are on our pricing page.

If you are new, choose your posting plan and tick the Reports Hub at checkout. If you are already a client, log in to your client portal and add it using the Add Services form.

Your Reports Hub arrives with your content scheduler logins, within 5 business days of completing your onboarding form. If you are already a client, we switch it on in the content scheduler you already use.

Quick reports are ready-made templates. Choose the profiles and dates and the report is built for you, but the layout cannot be changed. Custom reports let you pick the layout, add, remove and rename sections, combine data from different platforms and add your own notes. You can build one from scratch, or save a copy of a quick report and edit that.

Yes, once you set it up. Save a report, add the email addresses it should go to and choose how often, for example daily, weekly or monthly. Each email includes a PDF copy and a link to view the report online. You can change or stop the emails at any time.

Yes. Print or save any report as a PDF, and share your saved reports with a link or by email straight from the Reports Hub. It is ideal for keeping a business partner, a boss or a board up to date.

Reports run up to the end of yesterday rather than including today, so every figure is complete. Some platforms take a little longer to finalise their numbers. LinkedIn, for example, can take a day or two.

Reports start from when your profiles are connected to the content scheduler, so there is no data from before that. Up to 90 days of data is kept as standard, and each report compares your chosen dates with the period before. To keep a longer record, set a monthly report to email itself to you, or save each one as a PDF.

Yes. Your profile data is included in your reports even if a post did not go out through the content scheduler. The one exception is link clicks, which can only be tracked on posts published through the content scheduler.

You can, but each app only shows its own data, measures things slightly differently and makes it awkward to share. The Reports Hub brings every profile together, compares each figure with the previous period, and turns it into a clean report you can send in a couple of clicks.

Not at all. Reports are visual and easy to read, with charts and clear headline figures. If you just want the big picture, a ready-made report gives you it at a glance.

Ads on Facebook and Instagram that make it easy for potential customers to enquire without ever leaving the app. When someone taps your ad, a form appears with their contact details already filled in, so they can enquire in seconds. Fewer steps means more enquiries. Plans, results and case studies are on our Meta Lead Ads page.

They are built for service-based businesses that grow through enquiries: local service businesses, professional services, brick-and-mortar locations and other lead-based businesses. They are not suitable for ecommerce shops, product catalogues, apps or digital-only offers, complex multi-step funnels or enterprise-level advertisers. If you are not sure, message us and we will point you in the right direction.

Everything needed to run a fully managed campaign:

• Your monthly batch of ad creatives and copy (3, 6 or 9 ads depending on your plan)
• Full campaign setup and build in Meta Ads Manager
• Audience targeting and lead form creation
• A live lead sheet that updates as new leads come in
• A 7-day check-in and a full end-of-month readout
• Ongoing monitoring and optimisation
• Up to 2 rounds of revisions per batch before launch
• A dedicated account manager, plus email and video call support

Ad spend is paid separately to Meta.

All plans include full setup, management and optimisation. The difference is how many offers we run each month: Starter runs one offer, Growth two, and Scale three, each with its own set of three ads, to improve performance and reduce your cost per lead over time.

An offer is one thing you want to promote, delivered as three ads that test different angles on the same message, for example the problem it solves, the result it gets and a common concern. We put your budget behind the one that works best. A genuinely different service or promotion is a separate offer, with its own campaign. That is why the plans scale by offer.

We suggest a set daily amount per offer, paid directly to Meta rather than to us, so the more offers on your plan, the higher the suggested budget. The suggested figure for each plan is on our Meta Lead Ads page, along with a calculator that shows how many customers the ads need to bring in to cover their cost. You stay in full control of your budget and can change it at any time.

No. Your ad spend is paid directly to Meta from the card on your ad account. Our monthly fee covers the management, creative work and optimisation.

No. You can quickly create or connect your ad account using our secure access link, and we will guide you through it if you need a hand.

A short onboarding form about your business, your offer and your target audience, and access to your ad account. We handle everything else.

Your first ads are ready to review within 5 business days of receiving your onboarding form and access to your ad account.

Yes. Unlike our content plans, ads are approved before launch, because they spend your ad budget. You receive your ads in a Google Sheet, where you can review each one, approve them or request changes. The sooner they are approved, the sooner your campaign goes live, so a delay in approval delays your results.

Every new lead appears instantly in your Meta Leads Center. We also set up email notifications and a live Google Sheet for easy tracking and follow-up. Prefer instant text alerts? Add our Text Notifications add-on.

You do. We generate the enquiries, and responding quickly, ideally within a few minutes, has a big impact on how many turn into customers.

Many clients start getting enquiries within the first couple of weeks, but results depend on your industry, offer, location and budget. Meta ads amplify what is already working: they can speed up growth, but they cannot fix an unproven offer or slow follow-up. We recommend allowing at least one full month to test and optimise.

It depends on your industry, location, budget and offer, so rather than promising a fixed number, we focus on generating consistent, cost-effective leads and improving performance over time.

We use proven targeting and ad strategies to bring in good-quality enquiries, but quality can vary with your offer, your pricing and your follow-up. We keep improving it through testing and optimisation, and your feedback on each month's leads feeds straight into the next batch.

It helps a great deal. Ads work best when there is a clear, attractive reason to enquire. We will guide you where we can, but strong offers consistently perform better.

Yes. We run across both platforms and optimise your budget to get the best results on each.

Absolutely. We research your ideal customer and target by location, whether that is a local radius or several areas, plus age and interests, tailored to your business and goals.

You can, but it is optional. We design static ads for you as standard, or create short video ads scripted for lead generation if you add the Video Ads add-on.

Four optional extras, which you can add at checkout or by messaging us in your client portal. Anything added part-way through a month is built into your next batch and goes live at the end of your current 30 days, so your live ads are not disrupted:

• Video Ads: short video ads made specifically for lead generation, which often lower cost per lead compared with static ads alone
• Extra Static Ads: more static creatives on top of your plan
• Text Notifications: instant text alerts the moment a new lead comes in
• Profile Setup: a one-off service to get your Facebook or Instagram profile ready before launch

Prices are on our Meta Lead Ads page.

Your ads run for 30 days at a time. At the end of every 30 days of your ads being live, we review the results, create a fresh batch of ads and make any changes. Anything still performing well keeps running alongside the new ones, and anything showing signs of fatigue is paused, so your budget stays focused on what works best.

Meta's algorithm needs continuity. It spends the first 5 to 10 days of a campaign in a "learning phase", working out which audience is most likely to convert. Any meaningful mid-campaign edit, such as new creative, a new audience or a new location, resets that learning back to day zero, which actively hurts results. That is why changes are made at the end of every 30 days your ads have been live, rather than part-way through. The monthly rhythm is not bureaucracy, it is what Meta's algorithm rewards.

The most useful first step is working out why:

• Wrong area? That goes into next month's targeting.
• Wrong service? That goes into next month's creative.
• Not picking up calls or not booking in? That is usually a follow-up issue rather than an ad issue.

We track all of it in your end-of-month readout and roll the right fix into the next batch, at the end of your 30 days. If something genuinely cannot wait, a paid mid-month rebuild is available.

We would roll it into the next batch. It is worth knowing that a discount tends to lift the number of enquiries without lifting their quality, because it often attracts bargain hunters rather than serious buyers. If your concern is lead quality, a discount usually moves things the wrong way. We will talk through whether it is the right lever at the end of the month.

Changes are made at the end of every 30 days your ads have been live, because any edit part-way through a campaign resets Meta's learning phase and hurts your results.

If something big changes, such as a new or time-sensitive offer, a different target audience or a change of strategy, you have two options: wait for your next batch at no extra cost, or ask for a paid mid-month rebuild. A rebuild is charged for each offer we rebuild, at the price of one month of our Starter plan per offer, and never more than your own monthly plan fee. If the offer has video ads, the new videos are charged the same way, capped at your Video Ads fee. The rebuilt offer replaces the one it is rebuilt from, and goes through the same review and approval as a normal batch.

We do not make small paid edits, such as swapping one headline, because any edit resets the learning phase just like a full rebuild. Correcting a mistake in an ad, like a wrong price or phone number, is always free. Prices are on our Meta Lead Ads page.

Yes. Every plan includes a 7-day check-in and a full end-of-month readout covering lead volume, cost per lead and lead quality signals. You bring any feedback from your team, such as which areas were stronger or which enquiries were not a good fit, and it all feeds into the next month's batch. You can ask for an update at any time through your client portal.

• Ad spend, which is paid directly to Meta
• Mid-month changes to creative or targeting (changes are made at the end of every 30 days, or through a paid mid-month rebuild)
• More than 2 rounds of revisions per batch before launch
• Extra batches outside the standard monthly rhythm

Organic posts are the content on your own profile. They show what you know and what you sell, make your business look established, and build trust so people are warmed up before they buy. Meta Lead Ads pay to put you in front of new people and ask them to leave their details.

The two work together: when an ad works, people usually tap your name to check you out before they enquire, and an active, on-brand profile is what turns that interest into an enquiry. That is why so many clients run both.

No contract. Meta Lead Ads runs month to month, and you can upgrade, downgrade or cancel through your client portal with 14 days notice before renewal, because we plan campaigns in advance. It is billed monthly only: our 6-month option is for content plans and their add-ons, not ad management.

No. The 14-day money-back guarantee does not apply to Meta Lead Ads, its add-ons or ad spend. There is no long contract though, so nothing locks you in: you can cancel with 14 days notice before renewal.

You sell our organic content services to your own clients under your own brand, and we create and schedule the content behind the scenes. You pay us per client, set your own prices and keep the margin. Everything is laid out on our white label page, or book a white label call to talk it through.

No. We never contact your client, about anything. Everything they receive comes from you, and the only thing we set up for them is a plain Google Sheet with no branding on it. You name it, you share it, and you decide what to tell them about who makes the content.

The Google Sheet, and nothing else. They do not get content scheduler or client portal access, because the content scheduler carries Step Social branding. The sheet lists the date, the caption, the visual and the status for every post, with a column they can type a change into if they want one.

No. Once their profiles are connected, every post is scheduled to publish automatically on the date shown in the sheet. If you and your client are happy, neither of you needs to do anything. The only time anyone acts is when a post needs changing, and then it is a comment in the sheet, nothing more.

If you would rather nothing went live without your client's say-so, we can hold each batch in drafts and wait for their approval instead. Most resellers do not, because it is more admin for everyone.

Your client types what they want changed against that post in the sheet, and we are notified the moment they do. It goes straight to the creator who made it and is actioned within two working days, which is why we ask for two working days notice before a post is due to go live. You can also request revisions yourself in your client portal, and edit captions or posting times in the content scheduler whenever you like.

One of each, however many clients you have. One content scheduler login, where you filter between every client's scheduled content, and one client portal login, where every client subscription sits together and where you request revisions, add services and manage billing.

You never share passwords with us, and we never ask for them. You connect your client's profiles to the content scheduler yourself, through a secure link, so you need admin access to whichever of their profiles they want us posting to. That is access you would need anyway to run their social media.

No. At our price point there is already plenty of room for markup, and agencies on the programme charge their own clients several times what they pay us. There is also more setup on a white label account than a direct one, since we build and maintain a separate Google Sheet for every client on top of creating and scheduling the content.

Everything organic: static posts, carousels, short-form video, Stories and SEO blog articles, plus extra channels. We do not white label paid advertising, so Meta Lead Ads is not part of the programme.

Yes, and every client can have a different one. The only constraint is that we produce in fixed sizes, such as 10, 20 or 30 posts a month and 4, 8 or 12 videos, so a package has to be built from those. Keeping the sizes fixed across hundreds of accounts is a large part of how the wholesale price stays this low.

Neither. Start with one client and see how it goes. Each client is a separate monthly plan you can change or cancel in your portal with 14 days notice before the renewal date, so when a client leaves you, that plan stops and nothing else does.

One order per client, paid by you. You are our customer and your client is yours: we never invoice them or see what you charge. Every subscription sits in the same client portal, so you can see what you are paying across all your clients in one place.

Whatever your market will pay. We have no view on it and no involvement in it. The margin calculator on our white label page lets you try a few numbers, but it is a calculator, not a recommendation.

Yes. Pay for five months and get six, and if you bill your own client monthly, the saving is extra margin on top of your markup. The trade-off is that you are paying six months in advance for a client who could leave in month two, and the guarantee does not apply. Our honest advice is to start a new client monthly, then move them onto six-month billing at renewal once they have settled.

No. It covers direct clients on their first organic plan and does not extend to reseller orders, partly because a white label account carries more setup than a direct one. There is no contract and no minimum term though, so you can cancel a client's plan with 14 days notice before renewal.

Usually you, on your client's behalf, since you already know their business. If you would rather they answered it themselves, ask us for the unbranded Word version, send it to them under your own name, and email it back to us when it is done.

Their first batch is typically ready within 5 business days of the onboarding form being completed. It appears in your scheduler and their Google Sheet at the same time, so you can be sharing content with a new client within a week of signing them.

No, because it is a feature inside the content scheduler, which your client has no access to. What it does give you is the ability to run reports for any of your clients yourself and present the numbers however you already report. It is also paid once rather than per client, since it sits on your single scheduler login.

Every plan and add-on is priced on our pricing page, and Meta Lead Ads on the Meta Lead Ads page. Prices are shown in pounds for UK visitors and in US dollars everywhere else. UK prices are shown before VAT, which is added at checkout.

You can pay monthly, or choose our 6-month option and get one month free.

No setup fee and no hidden costs. The price you pick is the price you pay. Optional add-ons are clearly priced and only charged if you choose them. For Meta Lead Ads, your ad spend is paid directly to Meta and always kept separate from our management fee.

No. There is no long-term contract and nothing to sign. You agree to our Terms of Service when you sign up, and that is it.

Monthly plans run month to month. Our 6-month option is a prepaid term rather than a contract, so there are no penalties and nothing to pay back if you decide not to continue. You simply choose not to renew.

You pay for five months up front and get six, so one month is free. It is one payment at the start and nothing further until month seven. Everything about the service itself is identical to a monthly plan.

It is available on our posting plans, short-form video, Stories, blog articles and their add-ons. It is not available on Meta Lead Ads, which is billed monthly, or on one-off charges such as Profile Setup.

Yes, for anything you take on the same order as your plan. Videos, Stories, blog articles, thumbnails, the Reports Hub, carousel posts and extra channels all get six months for the price of five when they are ordered together.

If you add something later, part-way through your six months, it runs monthly alongside your plan, so you are not tied into a term you have already paid for. At your next plan renewal it moves onto the same six-month cycle and picks up the free month from then.

It renews for another six months at the same rate, so the free month carries on. We email you before it renews with the date and the amount, so you always know what is coming. If you would rather not continue, or you want to switch to monthly, just give us 14 days notice before the renewal date.

Yes, in either direction, from your next renewal date. Just tell us in your client portal with at least 14 days notice.

One thing to note: the 14-day money-back guarantee applies to your first order with us, so moving an existing monthly plan onto a 6-month plan does not start a new guarantee period.

In advance, at the start of each billing period. On a monthly plan that is once a month, on the date you signed up. On a 6-month plan it is a single payment covering all six months, and nothing further is taken until month seven.

Subscriptions renew automatically so your content does not stop.

From your client portal, where you can:

• View and download invoices
• Update or add payment methods
• Add or remove services and add-ons
• Contact us to upgrade, downgrade, pause or cancel

Yes. Let us know through your client portal and we will sort it.

Upgrades can happen at any time. On a 6-month plan you pay the difference between the two plans for the remaining whole months.

Downgrades, pauses and removing add-ons take effect from your next renewal date, with 14 days notice, and do not create a refund for the period you have already paid for.

Yes, at any time. Existing clients add services through the Add Services form in the client portal. Anything added part-way through a 6-month plan runs monthly until your next plan renewal, then joins the six-month cycle.

In most cases, yes. If you know you need a break, for example because your business is seasonal, message us in your client portal. We can pause your service from your next renewal date, with 14 days notice, so you are not paying for content you will not use, then restart when you are ready.

Message us in your client portal or email support@stepsocial.com. We ask for 14 days notice before your renewal date, because your next batch of content is planned and created in advance, and we will confirm the date your subscription ends.

On a monthly plan, cancelling stops the next monthly payment. On a 6-month plan, your service continues to the end of the six months you have paid for, and giving notice stops it renewing. We do not refund the unused part of a term once the 14-day money-back guarantee period has passed.

Our three organic posting plans, Basic, Pro and Premium, on your first order with us, whether you pay monthly or every 6 months. The 14 days run from the day you sign up. If you are not happy in that window, tell us and we refund your plan in full.

Add-ons are not included: short-form video, Stories, blog articles, thumbnails, extra channels, the Reports Hub and Profile Setup. The guarantee also does not cover Meta Lead Ads, ad spend, reseller orders or any order that is not your first with us. Anything we have made for you is yours to keep, and we ask that any posts we have already published on your profiles are deleted before a refund is processed.

In your first 14 days, yes, and we refund the whole six-month plan fee, not just one month. Add-ons are not included in the guarantee.

After the first 14 days we do not refund the unused part of a term. Your service runs to the end of the six months you have paid for, and you can choose not to renew.